CRM for real estate
Real estate CRM for Meta & Instagram Ads leads
Relay is a real estate CRM built around Meta Ads. Every property enquiry from Facebook and Instagram lands in a broker pipeline with its campaign and ad attached, and Relay tells Meta which enquiries turn into site visits and bookings, so your budget chases serious buyers instead of browsers.
Every enquiry routed to a broker
Instant-form and click-to-WhatsApp leads land in a pipeline and are assigned to the right broker with a follow-up reminder, before a hot enquiry goes cold.
Ad click to site visit to booking
Track every enquiry through your real stages (contacted, site visit, negotiation, booked) and see which projects, localities and creatives actually sell.
Meta learns who really buys
When a lead books a visit or closes, Relay sends the event back to Meta via the Conversions API, so campaigns target people who behave like buyers, not tyre-kickers.
Cost per site visit and per booking
Report cost-per-qualified-enquiry and cost-per-booking by campaign, so you scale the projects that convert and cut the ones that only bring browsers.
Built for builders, brokers & channel partners
Handle high enquiry volumes across multiple projects and campaigns from one pipeline, with an owner, reminders and an activity log on every lead.
Frequently asked
What is a real estate CRM for Meta Ads?
It is a CRM that captures property enquiries from Facebook and Instagram Ads, keeps each lead tied to the campaign and project that produced it, routes it to a broker, and sends site-visit and booking outcomes back to Meta so ad targeting keeps improving.
Can I assign property leads to specific brokers?
Yes. Each enquiry can be assigned to a broker with follow-up reminders and a full activity timeline of calls and notes.
Does it work for residential and commercial real estate?
Yes, any real-estate business running Meta Ads, from residential projects to commercial and plotted developments, can use Relay to capture, route and close enquiries.
Route every property enquiry instantly
Set up in minutes. 7-day free trial, no card required to start.
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See Relay on your own campaigns
Tell us a little about your business and we’ll walk you through Relay, the Meta Ads analytics, the lead CRM, and the Conversions API loop, on a free demo call.