Conversions API
A Meta Conversions API tool without the developer
The Conversions API is how Meta keeps learning after the form submit, but wiring it up normally needs a developer. Relay turns it into a dropdown: pick which pipeline stage fires which event.
No code, no developer
Connect Meta, choose which stage (Contacted, Qualified, Converted) maps to which Conversions API event, and you are live. Setup takes minutes, not a sprint.
Server-side & deduplicated
Events fire server-side from Relay, so ad-blockers and iOS tracking limits do not drop them. Standard event fields keep them deduplicated against your Pixel.
PII hashed before it leaves
Email and phone are SHA-256 hashed on the server before anything is sent to Meta. You send strong signals without shipping raw personal data.
Both signals, automatically
Positive signals (qualified, converted) and negative ones (junk, lost) both flow back, so Meta stops spending on the audiences that never close.
Frequently asked
Do I need a developer to use the Conversions API with Relay?
No. Relay handles the API integration; you only choose which pipeline stage maps to which event. There is no code to write or server to maintain.
Is sending lead data to Meta privacy-safe?
Personal identifiers are hashed with SHA-256 on the server before transmission, and you keep export and deletion controls over the underlying lead data.
Turn CAPI into a dropdown
Set up in minutes. 7-day free trial, no card required to start.
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See Relay on your own campaigns
Tell us a little about your business and we’ll walk you through Relay, the Meta Ads analytics, the lead CRM, and the Conversions API loop, on a free demo call.