Relay vs reporting tool
Relay vs a reporting tool
Reporting tools make pretty dashboards, then stop. They do not hold your leads, remind reps to follow up, or send outcomes back to Meta.
The dashboard AND the pipeline
Relay reports the ad numbers and holds the leads those ads produced, in one place, tied together.
Outcomes flow back to Meta
A reporting tool is read-only; Relay writes qualified and converted signals back via CAPI to improve targeting.
From insight to action
See a weak campaign and act on the leads immediately, no exporting between two tools.
Relay vs Reporting tool
| Relay | Reporting tool | |
|---|---|---|
| Meta Ads analytics | ||
| Lead CRM & pipeline | ||
| Conversions API feedback loop | ||
| Follow-up & rep assignment | ||
| Cost per qualified / converted lead |
Frequently asked
What does Relay do that a reporting tool does not?
A reporting tool visualises ad metrics; Relay adds a lead CRM, follow-up, attribution to closed business, and a Conversions API loop that feeds outcomes back to Meta.
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See Relay on your own campaigns
Tell us a little about your business and we’ll walk you through Relay, the Meta Ads analytics, the lead CRM, and the Conversions API loop, on a free demo call.