Meta Ads CRM
A CRM built around Meta Ads
Most CRMs treat Meta Ads as just another lead source. Relay is built around it, leads arrive with full campaign attribution, and the outcomes you record flow back to Meta so it learns who actually converts.
Leads captured automatically
Meta Instant-form and website leads land straight in a New → Contacted → Qualified → Converted pipeline. No manual entry, no leads lost in WhatsApp or a spreadsheet.
Campaign & ad on every lead
Each lead shows the exact campaign, ad set and ad that produced it, so you can see cost-per-qualified and cost-per-converted lead, not just cost-per-form-fill.
The CAPI feedback loop
Map each pipeline stage to a Conversions API event. When a rep qualifies or closes a lead, Meta is told server-side, so it optimises for closers, not form-fillers.
Reps, reminders & attribution
Assign leads to reps, log calls and notes, set follow-up reminders, and track source attribution on every lead, all in one place.
Frequently asked
What is a Meta Ads CRM?
A CRM designed to capture leads from Meta (Facebook & Instagram) Ads, keep each lead tied to the campaign and ad that produced it, and feed conversion outcomes back to Meta via the Conversions API so the ad platform can optimise for quality.
Does Relay replace my ad reporting tool?
For most teams, yes, Relay combines deep Meta Ads analytics (ROAS, CPL, pacing, breakdowns) with the CRM, so you do not need a separate reporting product alongside it.
Put your Meta Ads leads in one pipeline
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See Relay on your own campaigns
Tell us a little about your business and we’ll walk you through Relay, the Meta Ads analytics, the lead CRM, and the Conversions API loop, on a free demo call.