Relay vs spreadsheets
Relay vs spreadsheets & Ads Manager
A spreadsheet plus Ads Manager is the manual way most teams start. It breaks the moment you need attribution, follow-up or a feedback loop back to Meta.
Nothing to update by hand
Leads capture automatically with their campaign attached, no copy-paste from Ads Manager into a sheet that is stale by lunchtime.
Meta keeps learning
Spreadsheets are a dead end; Relay sends qualified and converted signals back via CAPI so your ads improve.
Follow-up that does not slip
Rep assignment, reminders and activity logs replace the columns nobody keeps current.
Relay vs Spreadsheet + Ads Manager
| Relay | Spreadsheet + Ads Manager | |
|---|---|---|
| Leads captured automatically | ||
| Campaign & ad on every lead | ||
| Conversions API feedback loop | ||
| Follow-up reminders & owners | ||
| Always up to date | ||
| Upkeep | None | Constant |
Frequently asked
Why not just use a spreadsheet for Meta Ads leads?
Spreadsheets cannot capture leads automatically, keep campaign attribution, remind reps to follow up, or send conversion signals back to Meta, all of which Relay does automatically.
Replace the spreadsheet stitch
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See Relay on your own campaigns
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