CRM for coaching & education
CRM for coaching institutes & EdTech on Meta Ads
Relay is a CRM for coaching institutes, EdTech and training businesses running Meta Ads. Every course and admission enquiry from Facebook and Instagram lands in an enrolment pipeline, gets assigned to a counsellor with reminders, and the enrolments you record flow back to Meta so it finds more serious students.
Enquiry to enrolment in one pipeline
Track every admission enquiry through your counselling stages, from first form-fill to fee payment, without losing anyone in spreadsheets or WhatsApp.
Counsellor assignment & reminders
Assign enquiries to counsellors with follow-up reminders so no prospective student slips through during peak admission season.
Optimise ad spend for enrolments
The Conversions API tells Meta which enquiries enrolled, so your campaigns chase students who convert, not idle clicks and junk leads.
Cost per admission by course
See which courses, batches, offers and creatives produce real admissions, and move budget to what fills seats.
Built for admission-season surges
Handle high enquiry volumes across multiple courses and campaigns from one place, with owners and activity logs on every lead.
Frequently asked
Is Relay suitable for coaching institutes and EdTech?
Yes. Any education business running Meta Ads, coaching institutes, EdTech platforms, colleges and training academies, can use Relay to capture enquiries, assign counsellors and track enrolments.
Can I track the full admissions funnel?
Yes, from first enquiry through your counselling stages to enrolment, with attribution back to the exact ad and course that started it.
How does it improve my Meta Ads for admissions?
By sending enrolment outcomes back to Meta via the Conversions API, Relay teaches the algorithm which enquiries actually enrol, so it optimises for serious students and lowers your cost per admission over time.
Turn enquiries into enrolments
Set up in minutes. 7-day free trial, no card required to start.
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See Relay on your own campaigns
Tell us a little about your business and we’ll walk you through Relay, the Meta Ads analytics, the lead CRM, and the Conversions API loop, on a free demo call.