Question 1

What is Relay?

Accepted Answer

Relay is an agency-grade Meta Ads (Facebook and Instagram advertising) tracking and analytics platform. It lets you monitor ad spend, ROAS, CPL, CTR, and budget pacing across all your Meta ad accounts in real-time.

Question 2

How does the Meta Ads tracker work?

Accepted Answer

Relay connects to your Meta Business Manager via the Meta Marketing API. It syncs campaign, ad set, and ad-level performance data daily and displays it in an easy-to-use dashboard with trend indicators, budget pacing alerts, and AI-generated insights.

Question 3

Can I track multiple Meta ad accounts?

Accepted Answer

Yes. Relay supports multiple Business Managers and ad accounts under a single login. Each connected account is synced and reported separately, making it ideal for agencies managing multiple clients.

Question 4

What metrics does Relay track?

Accepted Answer

Relay tracks spend, revenue (purchase value), impressions, clicks, leads, ROAS (Return on Ad Spend), CPL (Cost per Lead), CTR (Click-Through Rate), budget pacing, and daily trends. It compares current performance against previous periods to show percentage changes.

Question 5

Is Relay suitable for marketing agencies?

Accepted Answer

Absolutely. Relay is purpose-built for performance marketing agencies. It supports multi-client and multi-account management, white-label settings, exportable PDF and Excel reports, and AI-powered insights, everything an agency needs to manage and report on Meta Ads at scale.

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